Spier

When speed matters. All those ads at Wanderers. And wine at OR Tambo. When Stellenbosch wine brand Spier started questioning their inefficient marketing spend – and how that spend was performing for them – they brought in Swey to solve a few efficiency problems, using our approach to graphic design.

SPIER WINE FARM

Spier is just one of those wine brands. Yes, they’re headquartered in Stellenbosch, but the name is known in virtually every home in South Africa. And, of course, what Capetonians and visitors see when we think of Spier – the exquisite winelands property – is just one small part of the whole story.

Spier has numerous things going on at any given moment, not least of which is the wines that it still produces to this day. And, around 2018, the Spier brand reassessed some of the budgets and spending, realising that they’re forking out a whole lot of money on inefficient marketing – especially when it came to ads designs.

That’s why Spier brought Swey on board to streamline the creation of marketing materials. Swey could be faster, making things way more efficient, but also more affordable.

SINCE WHEN HAVE SWEY BEEN DOING SPIER’S GRAPHIC DESIGN?

We started on the Spier contract in 2018, initially only focusing on the in-store promo materials that Spier distributes to various liquor distributors around the country, to market their wines to the public. Spier liked the work so much, Swey is still doing it, plus a whole host of awesome extra design work and branding.

WHAT DOES SWEY DO EXACTLY?

We handle a lot of the advertising creative for Spier, which includes the posters and materials that Spier uses to market their wines inside retailer’s stores nationwide. And crickets fans might recall the big Spier adverts you see at the Wanderers Stadium – we do those too.

Also in Johannesburg, at OR Tambo International, Swey did all the airport branding work for Spier at the airport, as well as some exhibitions.

MORE SERVICES RENDERED BY SWEY

Apart from graphic design and branding, Swey also does some photography work for Spier.

Need a fast, experienced and efficient agency on your side? Contact Swey.

CLIENT: SPIER

R310 Baden Powell Dr, Stellenbosch

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021 809 1100

Also see the amazing work Swey does for wine brand Peter Falke.

 

November 21, 2018 Comments Off on Spier

Hidden Valley Wines

Hidden Valley Wines is situated in picturesque Stellenbosch.

We have developed the estate’s brochure and information map for visitors.

Client: Hidden Valley Wines
Skills: Brochure, information Map
Wesbite: www.hiddenvalleywines.co.za

May 21, 2018 No comments yet

Peter Falke Wines

The famous socks. An award-winning wine brand. And coordinating ad campaigns across thousands of kilometres of ocean. When Peter Falke Wines – yes, the same people behind the famous French Falke socks – started running promotions and ads for their wines locally, they

experienced difficulty coordinating their design and printing between France and South Africa.

So, to streamline the process of executing the brand’s big ideas (all the way from France) here in SA, Peter Falke approached South African Stellenbosch-based agency Swey to handle all their graphic design.

PETER FALKE WINES

When the couple behind the famous Falke socks, German Peter Falke and French wife Daniele, bought the Groenvlei farm on the slopes of the Stellenbosch Helderberg Mountains in 1995, they created a beautifully unique boutique winery that offers awesome experiences and award-winning wines, under the Peter Falke Wines label. And soon, the need arose to start marketing their little gem.

Based in France, despite doing a lot of business in SA, the team at first employed an international design agency to do their adverts, branding and marketing. But they soon ran into trouble. They needed a local SA expert, who can negotiate better deals on print runs and creative, who can work as hard as they would (if they were here personally) to keep costs low and quality as high as possible. 

So they brought in Swey Design because we’re a local Stellebosch design agency with all the necessary industry contacts and experience to get the best prices – and, of course, we know our wines. But we’re also experienced enough to be able to handle international contracts. And it’s an extremely good match.

SINCE WHEN HAVE SWEY BEEN DOING THE GRAPHIC DESIGN?

We started on the contract in late 2017 and early 2018, receiving briefs from France and executing everything right here in SA. It requires a great deal of skill to accurately coordinate communication about concepts and creatives across continents, but Peter Falke Wines have prefered Swey Design for the job ever since.

WHAT DOES SWEY DO EXACTLY?

We handle all the advertising creative for Peter Falke Wines. That includes print ads, brochures, posters, banners, social media creative, postcards and all the advertising around the wines and wine brand specifically. We’re in constant contact with the team in France, receiving briefs, executing and arranging all the printing and deliveries at the best possible prices.

We’ve also done the occasional wine packaging and label design – most notably, Swey did all the branding on the estate’s signature MCC.

MORE SERVICES RENDERED BY SWEY

Apart from the graphic design, Swey also does all printing and some branding for Peter Falke Wines.

Need a fast, experienced and efficient agency on your side? Contact Swey.

CLIENT: PETER FALKE WINES

Annandale Rd, Stellenbosch

Website

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021 881 3677

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Also see the amazing work Swey does for wine brand Spier.

May 21, 2018 Comments Off on Peter Falke Wines
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